Pilgrim for Destinations
Pilgrim helps regions understand how people move through landscapes, heritage sites, towns and trails — giving tourism, heritage and active travel partners the evidence they need to improve visitor experiences, support local economies and justify future investment.
Currently in pilot with regional tourism and heritage partners across North East England.
Journey completions
847 this month
Places visited
3,241 check-ins
Top dwell locations
Badge unlocked
Coast Explorer
What we capture
Pilgrim is designed to capture real-world visitor behaviour across journeys, places and regions — helping organisations better understand movement, engagement, seasonality and local economic impact.
Understand which routes, trails and themed experiences people start, finish, repeat and share.
Identify the towns, landmarks, viewpoints, businesses and heritage sites people discover along the way.
See where people dwell, pause, return or drop off across a region — and what that reveals about place value.
Understand how visitor behaviour changes across seasons, events, weather conditions and funded campaigns.
Who it's for
Support active travel, visitor dispersal, local economic development and evidence-led place investment.
Understand destination performance, promote lesser-known places and build stronger regional visitor journeys.
Connect cultural storytelling with measurable real-world exploration and audience engagement.
Access clearer evidence around participation, reach, engagement and impact for the programmes you fund.
Funding alignment
Funding bodies increasingly want to see clear outcomes: who benefits, where activity happens, how places are used and what impact investment creates. Pilgrim helps destinations build a stronger evidence base around visitor movement, local discovery and regional participation.
Designed to support
Evidence requirements vary — we'd encourage a conversation early in any application process.
How it works
Regions publish curated walking, cycling, heritage, food, family or cultural journeys through the Pilgrim platform.
Visitors complete journeys, collect badges, check into places and discover local stories along the way.
Pilgrim records anonymised interaction patterns across journeys, places and regions.
Partners receive insight into participation, movement, discovery and campaign performance over time.
Deployment
Pricing available based on region size, data requirements and deployment scope.
Regional Pilot
For a single trail, campaign, town, heritage route or proof-of-concept region.
Regional Platform
For destinations wanting multiple journeys, stakeholder reporting and deeper regional engagement.
White-Label Destination Platform
For organisations needing a branded destination experience powered by Pilgrim infrastructure.
We are currently speaking with destinations, tourism organisations, heritage partners and regional stakeholders interested in early pilot programmes.